When performance and price are just right From high-quality kids‘ bikes to high-end all-mountain fullys – developed in the Cologne TechCentre, BULLS combines the experience of a team of young engineers with the know-how of professional sport and the strengths of Europe‘s largest network of independent specialist bike dealers. The result is a comprehensive range of bikes that covers all areas of sporty cycling – and where price and performance are simply right. In addition to the expertise of our developers and specialist dealers, Team BULLS has been an essential part of the BULLS brand since 2007. On the road on team bikes Wild Edge and Black Adder, our pros compete for victories in the world‘s toughest mountain bike races such as Cape Epic and Transalp. At the same time, they are constantly involved in new developments – and often the innovations that can be found in almost all BULLS bikes are insights from professional sport. „The input from our riders doesn‘t stop with the set-up of the Wild Edge suspension, but runs through all areas,“ says Hendrik Gehring, Head of Product Development at BULLS. „For example, when we adapt the geometry of our hardtails such as the Copperhead, the feedback from our team is an essential component for further development.“ Despite all the focus on technology and innovation, the product developers and employees are of course first and foremost cyclists themselves who enjoy being out in the great outdoors. A sustainable and careful approach to the environment is important to us. That‘s why ZEG (Zweirad Einkaufs-Genossenschaft eG) has adopted an environmental management system with EMAS certification, which conserves resources and promotes sustainable processes that serve to protect the environment and climate. BULLS is doing its part, because only together can we really make a difference. bulls.de BULLS Bikes 5 A B O U T B U L L S
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